Hi! I’m Whitney Alderson, a visual designer, photographer, and artist based in Indianapolis with 13 years of experience shaping how brands communicate visually. I believe great design is guided by intuition and grounded in purpose. My work blends storytelling and strategy to create visuals that are both artful and engaging.
As the lead designer for Newfields’ marketing team, I turn ideas into campaigns that connect with audiences across digital, print, and environmental spaces. My background spans arts, entertainment, and wellness, giving me a deep appreciation for how design adapts to different voices and platforms while staying true to a brand’s story.
I approach every project with a problem-solving mindset, curious, collaborative, and grounded. I’m drawn to fast-moving, creative environments where clarity and strategy shape meaningful design.
INSTITUTIONS SERVED
Education
Eskenazi School of Art, Architecture + Design (Formally the Henry Radford Hope School of Fine Arts)
Indiana University Bloomington
Bachelor of Arts in Studio Art, Specializing in Photography, Minor in Art History
Graduated with Distinction, 2013
Psychology and Brain Sciences
Indiana University Bloomington
Bachelor of Science in Psychology, Specializing in Cognitive Psychology
Graduated with Distinction, 2013
University of Virginia
Semester at Sea (Study Abroad)
Studied International Relations, Art History, and Studio Art in Dominica, Brazil, Ghana, South Africa, Mauritius, India, Singapore, Vietnam, Cambodia, Hong Kong, China, and Taiwan, 2011.
Continuing Education
Newfields Unreasonable: A Modern Look at Consumer Motivation, 2024 Conference by Young & Laramore, exploring the science behind consumer decision-making Indianapolis Art Center Wheel Throwing 3 with Soyong Kang-Partington, 2022 Independent Study: Advanced Painting with Elise Howell, 2022 Printmaking on Clay with Brenna Carroll and Aren Straiger, 2021 Independent Study: Printmaking with Aren Straiger, 2021 Jewelry Making with Jacqueline Perry, 2020 Wheel Throwing 2 with Soyong Kang-Partington, 2019 Independent Study: Ceramics with Paul Hayes, 2019 Independent Study: Photography with Jedediah Johnson, 2018 Black & White Film Photography with Jedediah Johnson, 2018 Wheel Throwing 1 with Molly Johnson, 2018 Emulating the Masters: Photography with Jedediah Johnson, 2017 IU School of Dentistry: Maxillofacial Prosthetics Intensive Workshop with David Trainer, 2013
Publications
Active Life Magazine Broad Ripple Gazette Broad Ripple Magazine Daily Journal Diners Drive-ins and Dives DO317 FOX59 Forbes.com IndyGo Buses Indy Metro Women's Magazine Indy Midtown Magazine Indy's Child IndyStar Indy Today Indianapolis Business Journal Indianapolis City Guide Indianapolis Monthly Indianapolis Recorder Indiana Artisan Magazine Indiana & Yoga Magazine La Voz de Indiana MiLB.com Nuvo Pattern Magazine Simon Malls Sophisticated Living WFYI
Exhibitions & Awards
Artists Among Us, Season 3 Control, Printmaking & Multimedia Collage Newfields, 2024 Artists Among Us, Season 2 On Being Immortal II, Ceramic Vessel Newfields, 2023 Office Work Exhibition On Being Immortal I, Screen Print Indianapolis Art Center, 2021 Indy Star’s Best Things Awards Finalist in Photography, 2020 Body Building: The Art of the Human Figure Dual, Screen Print Indianapolis Art Center, 2020 Do Millennials Still Like Pink? Strong Woman Series, Photography Harrison Center for the Arts, 2020 President’s Choice Award 81st Annual Student Show, Black & White Film Photography Indianapolis Art Center, 2018 MiLB Photo of the Year Finalist Minor League Baseball, 2017 Founders Scholar Academic Honors Indiana University Alpha Lambda Delta National Honor Society Indiana University Phi Eta Sigma National Honor Society Indiana University