As Creative Director for the 50th Anniversary of the OneAmerica Broad Ripple Art Fair at the Indianapolis Art Center, I developed a campaign identity that honored the legacy of one of the nation’s longest-running juried art fairs while reintroducing it to a new generation of audiences. Inspired by the original 1971 Broad Ripple Art Fair, the campaign blended nostalgic visual references with a contemporary design system carried through advertising, signage, merchandise, social media, promotional materials, and on-site festival experiences. The creative direction celebrated the energy of the event itself, featuring nationally recognized artists, live performances, food and beverage experiences, and interactive art activities that transformed the festival into a vibrant community experience.